Effective Publicity Campaigns Assignment Example | Topics and Well Written Essays - 250 words

Effective Publicity Campaigns - Assignment Example It should also be an articulate and precise release, detailing only the benefits of what is in promotion. Accompanying the PR process should be review samples for support. The other pertinent aspect is tracking capability. These will avail data on market acceptance hence appropriate in convincing new consumers. One PR social campaign that quite intrigued me was the Beat Cancer campaign from, Everywhere, an Atlanta, Georgia based content and social media Communications Company. Everywhere initiated a social media campaign to raise money for non-profit making cancer organizations, towards countering breast cancer. The basis of this campaign is that its sponsors – MillerCoors Brewing Company and eBay/Paypal – would donate $0.01 to charity every time the ‘#BeatCancer’ tag got mentioned in a Facebook or tweet update status or a BlogSpot. This social campaign managed to raise well over $70,000 for the charity organizations, making it a great success. The Starbucks publicity campaign ‘My Starbucks Idea’ had a great impact on me. This PR campaign incorporated a crucial aspect, consumer involvement, which many other companies do not. This impressed me since it gives the user a sense of importance and belonging: one would be very happy if their idea got